Our story
Favor Wealth was born from a simple belief: financial success should never feel overwhelming. Founder and Chief Wealth Strategist Ricky Biel saw too many individuals and advisors drowning in complexity, noise, and outdated systems. He knew there had to be a better way. A simpler, more human approach to wealth management.
So he built it.
Today, Favor Wealth helps successful individuals simplify their finances, grow their wealth, and live with more freedom and peace of mind. We’re independent, innovative, and deeply committed to treating every client like family.
Our mission is clear: to leave people feeling more empowered, more at ease, and more confident in their financial journey.
Our vision: To be the most trusted, well-run independent firm where both clients and advisors thrive.
Ricky Biel
Principal
626-529-0446
About Ricky
A 25-year veteran of the financial services industry, Ricky is responsible for directing the growth, vision, strategy, and alternative investment offering for Favor Wealth.
While it was a Christmas without presents as a 12-year-old that first attracted Ricky to the idea of being firmly in control of his financial life, a desire to provide unbiased, client-centered, community-based financial advice keeps him focused on his mission in the day-to-day. Ricky and his team of caring, smart professionals want their clients to feel like they’ve done them a favor, making it easier than ever to accomplish their financial goals by blending proven investment methodologies with creative financial technologies.
After becoming one of the youngest assistant branch managers at Wells Fargo at the age of 19, Ricky earned the Chartered Retirement Planning Counselor℠ certification and gained considerable experience working with accredited investors and alternative investments, including hedge funds, commercial real estate, private equity, and energy-related investments as an advisor with American Express Financial Advisors (now called Ameriprise). In 2004, he and business partner, Chris Haydel, left Ameriprise to found HBA Wealth.
After much growth and a deeper understanding of his passion and mission, Ricky founded Favor Wealth in 2022 so he could care even more deeply about his clients’ lives, dreams, needs, and fears and go out of his way to make sure they’re on the right track for the future they desire and deserve. Ricky and his team of caring, smart professionals want their clients to feel like they’ve done them a favor, making it easier than ever to accomplish their financial goals by blending proven investment methodologies with creative financial technologies.
Ricky is active in the Pasadena community and loves arranging opportunities for Favor Wealth to support the efforts of charities such as the YWCA of Pasadena, Day One, UNCF (United Negro College Fund), Academy of Special Dreams, Union Station Homeless Services, Ronald McDonald House, Friends in Deed and Children of the Night. When he's not working or volunteering, you can usually find Ricky doing something active. He enjoys traveling, kickboxing, swimming, riding his bike, hiking, flying, and dancing with friends and family as well as the occasional relaxing evening at home with his family.
Getting to Know Ricky
Favorite food: Crunchy peanut butter and jelly sandwiches, chocolate milk, Mexican food (especially Mexican sweet bread)
Best financial advice: Save money and it will save you.
Favorite quote: “Every man dies, but not every man truly lives.” – William Wallace in Braveheart
Favorite movie: Braveheart
Favorite holiday: Halloween
Something on Ricky’s bucket list: Travel to see the Egyptian pyramids, the Great Wall of China, and Machu Picchu.
Biggest accomplishment: Owning his own investment firm and being successfully self-employed for the past 25 years
Alexandria Gutierrez
Executive Assistant
626-529-0446
Provides high‑level executive support with precision, discretion, and organizational excellence to ensure seamless operations.
Julia Dick
Client Service Manager
626-529-0446
Dedicated to delivering exceptional client experiences through strong relationships, seamless coordination, and attentive service.
Values & Culture
At Favor Wealth, our values aren't just written on a wall, they guide everything we do:
- Proactive & Clear Communication → Clarity creates confidence. We ensure you always know where you stand, with transparent updates and crystal-clear guidance on your portfolio and financial decisions.
- The Power of Possibility → We believe in breaking limits and delivering results. Going the extra mile isn’t optional—it’s our baseline.
- Family First → We treat every client like family, fostering trust, care, and genuine relationships that go well beyond transactions.
- Relentless Innovation → Staying ahead matters. We embrace the latest trends, technology, and tools to offer cutting-edge solutions and keep you ahead of the curve.
- Integrity in Action → We walk our talk. Period. Every promise made is a promise kept, and we hold ourselves accountable every step of the way.